Jessica Sepel is a leading voice in the health and wellness space, a three-time bestselling author, and the founder of the globally celebrated brand, JSHealth Vitamins. Built on a holistic philosophy that champions balance, nourishment and sustainable wellbeing, Jess has cultivated a movement that empowers individuals to feel their best — from the inside out. Through her award-winning supplements, skincare and haircare ranges, bestselling books and the JSHealth App, she encourages her community to build a positive relationship with their bodies and embrace vitality. Beloved for her authenticity and passion for simplifying wellness, Jess continues to inspire and support millions worldwide to solve their health concerns and live The Healthy Life.
Name: Jess Sepel
Expertise: Nutritionist, founder of JSHealth Vitamins
Location: LA
Jess, you’re a powerhouse! Why are you so passionate about what you do?
I’ve always believed true wellness is about more than food or exercise — it’s about nourishing your body, mind and soul in a way that feels sustainable and joyful. My passion comes from personal experience. I spent years caught in cycles of restrictive eating and self-criticism before discovering a more balanced approach to health. Now, I’m on a mission to help others break free from diet culture, embrace their bodies, and feel truly well from within.
Through JSHealth Vitamins, I get to create products that genuinely support wellbeing and deliver real, life-changing results — that’s a privilege I never take for granted. On tough days, all it takes is reading a DM from a customer to remind me exactly why I do what I do.
What’s been the key to your success?
Staying true to my values. Everything I do is rooted in integrity, care, and an unwavering commitment to quality. I’m deeply involved in product development — every JSHealth formula is backed by science, made with carefully sourced ingredients at meaningful doses.
Another key has been building an authentic, engaged community from day one. JSHealth began as a blog where I shared my journey and nutrition philosophy — and now, it’s a global movement. I’ve always been open, real, and vulnerable with my audience, and that trust has shaped our direction.
Also, consistency. Whether it’s taking your supplements or building a business, showing up every day with passion and purpose makes all the difference. I’ve been in this space for over a decade, and longevity comes from that ongoing commitment.
Key highlights ahead in 2025 for you?
2025 is already shaping up to be an incredible year. We have some exciting new product launches on the horizon — I can’t wait to reveal what we’ve been working on behind the scenes.
We’re also focused on deepening our connection with our global community, and continuing to expand to support even more people in their wellness journeys.
How do you stay balanced?
I live by the JSHealth philosophy: balance, not perfection. That means nourishing my body with real, wholesome food — and also enjoying life without guilt. It means setting boundaries, saying no when needed, and giving myself permission to pause.
I’m also a big believer in rituals. My mornings always begin with gratitude, gentle movement, and a nourishing breakfast. Evenings are for winding down — I switch off screens by 8pm, sip a magnesium drink to support relaxation, and follow my skincare ritual using the JSHealth 4-Step Vitamin Skincare System. I also take a sleep-support formula with lavender and passionflower to help me achieve deep, restorative rest. Self-care is absolutely non-negotiable.
Your morning mantra?
I am enough, exactly as I am.
For the full article grab the August/September 2025 issue of Women’s Fitness Australia from newsagents and convenience locations. Subscribe here.
