Celebrities want to be young forever and they’re hooked on NAD+! Hailey Bieber said in an episode of the Kardashians that she wants NAD+ so that she stay young forever. So what’s the obsession with being ageless?
I get it, people are shocked when I tell them my age. I’m Andi Lew, and at 52 – I practice what I preach, and it shows. I’ve relied on a drug free lifestyle, clean eating, movement and chiropractic weekly for three decades to enhance my cellular repair.
Now I’m also learning about supporting my NAD levels. It really is the new buzz and here’s why! It’s become the ultimate “it” molecule in health and longevity circles, and for good reason. From athletes to Hollywood A-listers, everyone seems to be chasing this powerful coenzyme. The sudden obsession has science behind the hype. Let’s dive in. As we age, metabolic and physical stress drain our NAD+ -a vital coenzyme that fuels energy and repair.
The Molecule of Life
NAD+ (short for Nicotinamide Adenine Dinucleotide) is a coenzyme found in every single cell of your body. Think of it as your cell’s power switch. Without it, your body can’t efficiently convert the food you eat into energy. It also plays a major role in repairing DNA, protecting cells from stress, (metabolic or physiological) and regulating aging.
Here’s the catch: our NAD+ levels decline as we age. Add the stress, poor sleep, intense training, or a less-than-natural or healthy diet, and decline accelerates. By middle age, you may only have about half the NAD+ you did in your twenties. The result? Fatigue, slower recovery, foggy thinking, and accelerated signs of aging.
Why Celebrities are Jumping On Board
It’s no surprise then that celebrities—who are constantly in front of cameras, under stress, and pushing their bodies to the limit—have embraced NAD+ as their secret weapon. But we are all in front of cameras now on our iPhones and in an unhealthy fashion, looking at our image way too often, so we are hungry to look our best.
Many NAD+ fans opt for IV infusions or supplements to top up their levels. We’ve seen A-listers like Jennifer Aniston, athletes, and biohackers alike singing its praises for:
- More sustained energy without
the crash. - Sharper focus and mental clarity.
- Glowing skin thanks to enhanced cellular repair.
- Better recovery from workouts
or jet lag.
When you’re expected to look and perform your best 24/7, finding a way to recharge at the cellular level isn’t just a luxury—it’s essential.
The Smart Way to Boost NAD+
Here’s the truth: you can’t simply “take NAD+” and expect your body to absorb it effectively. The NAD+ molecule is too big and would mostly break down before your cells could use it. What your body needs is a precursor—a building block it can convert into NAD+ naturally.
That’s where TruNiagen® comes in. Backed by over 300 scientific studies, it uses a unique form of vitamin B3 called nicotinamide riboside (NR). Unlike other supplements that make big promises but lack research, TruNiagen® has been clinically proven to safely and effectively raise NAD+ levels in humans.
Think of it like planting seeds rather than trying to transplant a whole tree. NR gives your cells the raw materials to grow their own NAD+, the way nature intended.
Kathy Hilton and Brooke Burke have been using TruNiagen, which is NR (nicotinamide riboside), a special form of vitamin B3. Your body converts NR into NAD+, so taking TruNiagen helps raise your NAD+ levels naturally.
Why TruNiagen® Stands Out
- Scientifically validated: Multiple peer-reviewed studies show it works.
- Safe and trusted: Recognized by the FDA and used by wellness practitioners worldwide.
- Celebrity approved: While IV drips may be trendy, they’re invasive and expensive. TruNiagen® gives you the same cellular boost daily, in a simple capsule.
- Made from B vitamins: It’s a smart, bioavailable upgrade to something your body already knows and uses.
Over 8 million bottles have been sold worldwide and TruNiagen has been backed by two Nobel prize winners.
The Bottom Line
The world isn’t going crazy for NAD+ without reason. It’s not just another fleeting wellness fad—it’s a fundamental part of how your body creates energy, repairs itself, and ages. By choosing a trusted precursor like TruNiagen®, you give your body the tools to make its own NAD+ and recharge from the inside out.
And if there’s one thing I’ve learned in my 32 years of studying wellness, it’s this: true longevity isn’t about quick fixes. It’s about empowering your body to do what it was designed to do—heal and function better, longer, and with vitality. Along with my ‘Becoming Ageless’ wellness coaching program, using vital cellular nutrition may help.
So next time you hear someone on set or at the gym raving about NAD+, you’ll now know the secret.
By Andi Lew, Wellness Expert & Author and host of Well to Do podcast
