Program to Champion Women in Sport!

ATHENA is a sports nutrition brand dedicated to supporting female athletes, and are proud to announce the launch of the ATHENA Fuelling Futures Program—a game-changing initiative designed to help women take the next step in their sporting careers.

ATHENA knows that the challenges of making it as an athlete extend far beyond the game itself. Funding for travel, registration fees, proper gear, and top-tier nutrition can often be just as critical as performance on the field. That’s why they are committed to championing women in sport, not just with their products, but with real, tangible support.

The Fuelling Futures Program is designed for female athletes on the cusp of turning professional. Through this initiative, ATHENA will select five outstanding athletes to receive a support package aimed at bringing their goals within reach. Each recipient will receive:

✔ $5,000 in direct financial support
✔ One year supply of ATHENA sports nutrition products
✔ Exclusive ATHENA merchandise
✔ A 1:1 personal consultation with Advanced Sports Dietitian Sally Walker—the same expert who has supported Olympic athletes

“Our mission is to provide talented women with the resources they need to fuel their future in sport,” said Cristy Riddell, Brand Lead at ATHENA. “We know how hard the journey can be, and this program is about empowering female athletes to break barriers and achieve their dreams.”

If you’re a female athlete striving to go pro, this opportunity is for you! Applications for the ATHENA Fuelling Futures Program are open now and close on April 14th.

Apply today at athenanutrition.com.au and take the next step toward your future in sport!

About ATHENA

ATHENA is committed to supporting female athletes on and off the field. Through premium sports nutrition products and initiatives like the Fuelling Futures Program, ATHENA champions the next generation of women in sport.
The ATHENA product range is currently available from Chemist Warehouse, Coles and online at athenanutrition.com.au

For the full article grab the April/May 2025 issue of Women’s Fitness Australia from newsagents and convenience locations. Subscribe here.