Ask any seasoned endurance athlete and they’ll tell you that the key to lasting performance isn’t waiting until you feel empty, it’s staying ahead of the energy drain from the very beginning. That’s where PURE Fluid Energy Gels come in, pocket-sized, single-serves designed to deliver fast, effective fuel to keep your tank topped up right till the end.
Unlike many gels that are thick and sticky, PURE Fluid Energy Gels are light, not too sweet and liquid in texture, making them easy to swallow even without water. They go down smoothly, absorb quickly, and are gentle on the stomach, exactly what you need when you’re trying to focus on rhythm, pace and the road ahead. The flavours are refreshingly subtle, chosen to avoid the taste fatigue that can creep in during long races.
The 30 gram advantage
PURE Sports Nutrition has recently taken a big step forward by upgrading select flavours to 30 grams of carbohydrate per gel. Endurance science is clear, athletes perform best when they’re consuming upwards of 30-60 grams of carbohydrate per hour during sustained exercise. The new gels make hitting those targets simple, two gels per hour provides 60 grams. That means fewer sachets to carry, fewer interruptions, and a straightforward fuelling plan that keeps you ahead of the curve rather than chasing energy when it’s already gone.
Built by athletes, for athletes
PURE Sports Nutrition was founded over a decade ago in New Zealand by brother and sister team Simon Kraak and Marewa Sutherland, both athletes frustrated by products crammed with artificial additives and not easy to digest. They set out to build something cleaner and more effective that tasted great. From that mission came the PURE Sports Nutrition range.
Energy without compromise
Stomach upset is one of the biggest risks in endurance sport. The carbohydrate blend in PURE gels, paired with their fluid consistency, helps minimise that risk. They’re designed to be taken from the start of your race or training session, so instead of waiting for fatigue to bite, you’re already ahead, fuelling consistently and effectively.
What looks like a small change to 30 grams makes a big difference on the road. PURE’s mission has always been about making sports nutrition simple, clean, effective and backed with science. With the upgraded Fluid Energy Gels, you can fuel from the start line to the finish without compromise.
Fast, effective energy
During endurance exercise, your body deplets its glycogen stores from around 60 minutes, causing a sharp drop to performance. Energy Gels are a quick, portable source of carbohydrates that help top up your energy levels before fatigue sets in. Each gel delivers up to 30 grams of carbs in a fast-bsorbing format, giving you the energy to keep pushing when it matters most.
For more info and to see the whole range go to www.puresportsnutrition.com.au
